Dubai Shopping Festival 2027 Start Date is planned on December 4, 2026, to January 17, 2027.
Key Details
- Duration: 45 days (the longest edition in the festival’s history)
- Locations: Citywide across Dubai’s malls, traditional souks, and pop-up venues
- Highlights & Events:
- DSF Nights: Live music and entertainment at Festival Bay
- DSF x Hatta Wadi Hub: Outdoor adventures, food trucks, and family activities
- DSF Auto Season: Special automotive showcases and promotions
- Etisalat MOTB (Market Outside The Box): Alternative shopping and indie brand pop-up at Dubai Design District (d3), running January 8–24, 2027
- Etisalat Beach Canteen: Beachside culinary and entertainment pop-up at Sunset Beach / Nessnass Beach, running December 10–27, 2026
- Retail & Raffles: Major citywide discounts, mega-prize raffles, and exclusive collection launches
Dubai shopping festival 2027
The 32nd edition of the Dubai Shopping Festival (DSF) runs from December 4, 2026, to January 17, 2027.
- Hotel and flight recommendations near major malls like Dubai Mall or Mall of the Emirates
- A breakdown of specific weekend events or entertainment schedules as they are announced
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The specific, detailed daily event calendar for each weekend of the upcoming Dubai Shopping Festival (DSF) has not yet been fully released. However, the main weekend-anchored activations and experiential hubs have been confirmed for the Dec 4, 2026 – Jan 17, 2027 run. The official organiser, the Dubai Festivals and Retail Establishment (DFRE), will unveil the complete calendar—including specific concert lineups, drone show schedules, and firework timings—next month(Novembr-26).
Opening Weekend Highlights (December 4–6, 2026)
- Flash Sales: Expect the traditional opening weekend synchronized mega-discounts across major mall operators to kick off the 45-day shopping sprint.
- Opening Celebrations: Follows immediately after the UAE National Day holiday weekend, featuring live roaming entertainment and initial pop-up launches.
The Dubai Shopping Festival (DSF) 2027 Raffle Draws have officially partnered with ENOC and major retailers for the 32nd edition, running from December 4, 2026, to January 17, 2027.
ENOC x DSF Mega Draws
By purchasing a DSF Winner Pack or spending a minimum amount at select locations, you enter the weekly and grand prize pools
- Weekly Draws: At every weekly draw, five winners will each receive AED 100,000 cash, and one additional winner will receive a gold bar.
- The Grand Prize Draw: Taking place on the final day, January 17, 2027, one single grand prize winner will take home AED 500,000 cash.
- How to Enter:
- Spend AED 25 at any ZOOM convenience store.
- Spend AED 50 at Tasjeel centers (excluding licensing).
- Spend AED 50 on any AutoPro car wash or oil change service.
More updates coming soon
