Dubai Shopping Festival (DSF) takes place every winter with its mammoth array of discounts, competitions, prizes, fireworks and entertainment. DSF offers amazing shopping discounts, attracting holiday makers from around the globe keen on grabbing a bargain.
The festival began in 1996 as an initiative of the Dubai government to promote trade, and it gets bigger and better every year. DSF is not only a retail festival, but also a family festival with a large focus on mall-based entertainment and early evening shows. Its continued success is proven by the large number of tourists from not only the GCC but also the rest of the world.
